As a daycare provider, you should be advertising your business online just like any small business. This means having a website, not just a Facebook page. Having a website has many advantages for you and your potential customers as we will be discussing.
I get asked all the time, how do you get your phone ringing? Well, this is how. Having a website is the main reason I get my phone ringing to fill any spots I may have available in my daycare program. That and search engine optimization to get you on page 1 of Google, Yahoo!, and Bing for your targeted keywords.
3 REASONS WHY YOU SHOULD HAVE A DAYCARE WEBSITE
1. More visibility.
One of the main reasons of having a daycare website is to create more online visibility. The more visible you are online, the more visible you are to potential customers. If customers are searching for you and can’t find you, well then you’re missing out on getting that telephone to ring.
Your website should be everywhere. On your social media accounts, on online directories like Yelp, and on Google My Business. It is imperative to add your website to all of these platforms to start establishing credibility with the search engines. The more opportunities that are given for a potential user to visit your website, the more opportunities you’ll have converting those online users into clients.
2. More information.
Online users are going to want to search for daycares to find more information about the business. The more information you can provide them the better. Make a FAQ page about your policies and procedures. Create a portfolio of you, the children in your care (if approved), and your business setup.
By providing more information to online users you are satisfying the users’ questions they might have about your business. They will appreciate this and how thought out your website is to the mindset that your business has been well thought out too.
3. Establish trust.
Begin to establish trust with online users. The more they see about your business, the more trust they will gain with you. Trust as in, okay this is a real legit business with a license number. They have plenty of outdoor space for kids to run around according to their online photo gallery. The kids look happy and well taken care of with plenty of activities. So the process is already going through their head as to can I picture my child here at this daycare before your phone even rings.
Believe or not, I have had people ask to enroll their children in my daycare even before coming for a tour. Not that I encourage this, but hopefully you get what I’m saying. Even including online testimonials will help in this area. Use testimonials from happy customers to help prove trust and increase a customer’s confidence to do business with you. Or pictures of thank you cards in your gallery.
Need help setting up a website for your daycare business?
Having a professional web design helps in all three of these areas, by having more visibility, more information, you establish trust. We at HelloDaycare have an exceptional program for creating daycare websites and offering search engine optimization with our goal to get you on page 1 and in front of your potential customers.
You can check out our web design programs at our HelloDaycare Shop for more information. We can help you in all of these areas and give you the tools you need for you and your daycare business.