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5 ‘Paid’ Ways to Promote Your Child Care Business

5 ‘Paid’ Ways to Promote Your Child Care Business

I know it’s not easy, but sometimes essential to promote your child care business online with paid advertisement. Some daycares can get away with free advertisement depending on their location and the demands for child care in their area. Others will need to rely on paid advertisement, which isn’t a bad thing. For one it’s a write-off for the business and two it doesn’t have to be too expensive.

You must spend money to make money. -Plautus

1. Get a Website

I know I’ve said this time and time again. But, I strongly believe having a website is your lifeline when running a child care business. It is the core of your business and can include all there is to know about your child care business for potential clients seeking child care. Getting a website nowadays is not as hard as it used to be. There are many options available out there where you can even get a free (but limited) website for your needs. Although I highly recommend paying for these services and getting the best website to promote your brand and represent your daycare. Here at HelloDaycare we have a couple of website packages to offer, check them out here.

2. Use Google Ads

With Google Ads you can get your website in front of people searching for specific keywords. For instance, “your city” + daycare would be a great targeted key phrase when using Google Ads to promote your website/your business online. What is Google Ads? Google Ads is a pay-per-click advertising platform. It is used to display brief advertisements to web users, those searching the web. They are the sponsored ads you see on Google.

3. Make Some Business Cards

Business cards you can buy pretty cheap and in bulk for a great way to advertise your business. In my opinion, there’s no need to waste your time on pamphlets/or flyers as the business cards should hold enough information for any interested person. And by having your website on your business card is a sure way to get visitors to your website. Your website should have enough information on it to take place of any pamphlet or flyer.

4. Create an Ad with Facebook

A great way for paid advertisement is to create an ad with Facebook. With Facebook, you can target specific service areas depending on the location of your child care facility. You can run the ad for a specified length of time along with a specified budget. These are the sponsored ads you see in your Facebook feed. There is even an option to include your ad within Instagram as well.

5. Paid Directories

Depending on the area you work in you may find some paid directories to add your child care business. Such paid directories may be a child care association in your county, where you pay a monthly or yearly membership fee. Simply perform a Google search and look for any child care directories in your area. Many have probably already reached out to you through licensing or by mail.

Another example would be a mom’s group that has a Facebook page, but also has a website. Sometimes in their websites, there are business directories to include your business information. This may be a free or paid service depending on the rules of the group.

Even pay for sponsored services with directories like Care.com and Yelp. These are great ways to promote your business online with paid advertisement.

What are some forms of paid advertisement you use for your child care business?

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Interestingly enough, I'm a home daycare provider at Shadow Oaks Daycare in Thousand Oaks, California. Before Shadow Oaks Daycare, I worked at a promotional advertising company in the advertising specialty industry as a System Analyst and Cost Accountant. On my spare time I like to create websites using WordPress.