Well, the simple truth of the matter is you need to out-advertise them. This is how you will separate your child care brand from the competition. Like I’ve mentioned before in my two articles free and paid ways to advertise your child care business. These are all things you should be doing to outrank your competitors.
You need to set your brand apart from other child care providers in your area. You can do this by coming up with a catchy business name a brand name and working on your local search engine optimization. That’s where I come in to help.
3 WAYS TO SEPARATE YOUR CHILD CARE BRAND FROM THE COMPETITION
- Get a website
- Local SEO
This would be the number one way to outrank your competition is to get a website. Nowadays people (you’re potential clients) expect that a business, even a child care business, have a website.
If you don’t have a website then you’re expecting your clients to find you by word of mouth. Maybe that works for you if you live in a small town with little competition. Who knows? But if you plan to set your brand apart from other providers in your area you’ll at least need a website.
As I’ve mentioned before in my blog post, how blogging can help advertise your child care business. Blogging can set your brand apart from the rest. And Google likes brands. By blogging you can even more so establish your brand.
Blogging brings more visitors to your website something your competitors most likely aren’t doing. With more visitors coming to your website and seeing your brand you’ll be able to have a chance to convert those visitors to clients. And of course, crush the competition.
If people search for your brand, mine being Shadow Oaks Daycare, this shows Google that your site is a real brand. Which is one of Google’s 200 ranking factors. Other brand ranking factors are social ranking factors, like do you have a Facebook page with lots of likes or a Twitter following. These signal a popular brand and will help your ranking on Google Search. Blogging can increase these rankings and help you obtain more likes and followers.
Now if you really want to outrank your competition you should be looking into local SEO for your website. Local SEO means appearing in Google’s Local 3-Pack for your targeted keyword phrase. Like shown below, this is where you’ll want to rank when a user is searching for daycare in your city.
Then, of course, having your website show up on page 1 of Google under Google’s Local 3-Pack is where you want to be. I toggle back and forth in different positions but always remain on page 1 of Google.
The point is you’ll want to show up everywhere people are looking for daycare in your area. This means also establishing your online presence by adding your business and website to directories like Yelp and Yellow Pages. Also, by having a social media username for your daycare across all the social media platforms out there like Facebook, Twitter, and Instagram.
Conclusion, if you’re serious about advertising your child care business you’re going to do well filling your daycare spots. While the other daycares are relying on word of mouth advertisement. This is how you’ll separate your child care brand from the competition and get more potential clients inquiring about your business.
Even if you’re doing well by word of mouth advertisement why not step it up a notch? Be prepared for when and if the ‘word of mouth’ no longer works for you. As you know many individuals are starting a daycare at home every day.
I hope this blog post helps you out some and of course if you should have any questions or suggestions please comment below and I’ll be sure to get back to you.