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Daycare marketing is something every child care provider should consider when opening up their facility or when trying to fill a spot within their daycare. Our articles provide helpful tools to help you market your daycare so that you’re operating at full capacity.

3 ways to separate your child care brand from the competition

Well, the simple truth of the matter is you need to out-advertise them. This is how you will separate your child care brand from the competition. Like I’ve mentioned before in my two articles free and paid ways to advertise your child care business. These are all things you should be doing to outrank your competitors. You need to set your brand apart from other child care providers in your area. You can do this by coming up with a catchy business name a brand name and working on your local search engine optimization. That’s where I come in to help. 3 WAYS TO SEPARATE YOUR CHILD CARE BRAND FROM THE COMPETITION Get a website This would be the number one way to outrank your competition is to get a website. Nowadays people (you’re potential clients) expect that a business, ev...

How Blogging Can Help Advertise Your Child Care Business

Have you ever thought about blogging? Blogging is actually a great way to advertise your child care business. Not only that, people link to blogs and what does that do in return? That improves your Google Search rankings for your website. It really doesn’t have to be all that complicated. You can start with something short and aim for about 300 words per blog post. And it really can be about anything. You can write about family, friends, or daycare crafts and activities. I’ve even gone as far as writing about things that happen in the daycare, like the time I was told I was not a good fit. Not one of my proudest moments but at least it gives you a general idea of topics that you can write about. So, let’s talk about a better moment. Like when I wrote my first article, the...

What to look for when purchasing your child care website theme

There are many factors to look at before purchasing your child care website theme. This article will help you with just that. It’s not as simple as just picking out a random theme and hoping it will all come together as you like. It takes a lot of thought to create your brand, your look, and have your child care website work for your users. Here are some key design elements to look for when picking out your website theme or template. Your Child Care Logo Imagine how your child care logo or child care business name will look on the theme you’re thinking about purchasing. Remember your logo is your brand. It is very important to make sure your brand is well recognized in your community as a child care provider. We can always change colors of the theme to incorporate the look of y...

8 of the Best Daycare Website Designs for your Child Care Business

If you’re looking to get a daycare website then you’re in luck. I’ve put together a list of eight daycare website designs that you’re going to love. All of these are available to purchase for your very own daycare website. Of course, be sure to check out HelloDaycare’s shop page for our services in starting your very own website. We offer an SEO package with a website or just your standard website package. We’re here to help you through the whole process. Make sure to check out our blog post, what to look for when purchasing your child care website theme. It will help you when making your decision for the best daycare website design. Some things are more important other than website colors and pictures. As all of that can be changed. We can work with you...

Why Having a Daycare Facebook Page Isn’t Enough

If you’re looking to promote your daycare business online you shouldn’t stop at just creating a Facebook page. Facebook pages do great for social media advertising and getting people to like your daycare page and follow you. Mostly a word-of-mouth technique all online. But, it doesn’t target those that are actually looking for daycare. Most people don’t go to Facebook to look for a daycare unless they are asking for recommendations within a Facebook group, like a mom’s group. They go to Google. WHY HAVING A DAYCARE FACEBOOK PAGE ISN’T ENOUGH 1. It’s not on Google. People go to Google when doing online searches to look for daycare, not Facebook. While you can get your Facebook daycare page to rank on Google, it’s not the most desired content t...

3 Reasons Why You Should Have a Daycare Website

As a daycare provider, you should be advertising your business online just like any small business. This means having a website, not just a Facebook page. Having a website has many advantages for you and your potential customers as we will be discussing. I get asked all the time, how do you get your phone ringing? Well, this is how. Having a website is the main reason I get my phone ringing to fill any spots I may have available in my daycare program. That and search engine optimization to get you on page 1 of Google, Yahoo!, and Bing for your targeted keywords. 3 REASONS WHY YOU SHOULD HAVE A DAYCARE WEBSITE 1. More visibility. One of the main reasons of having a daycare website is to create more online visibility. The more visible you are online, the more visible you are to potential cus...

5 ‘Free’ Ways to Promote Your Child Care Business

I know it’s not easy to use paid advertisement when starting your own child care business or even when trying to fill a spot or two within your daycare. That’s why I put together this list of free advertisement to use when on a very tight budget. Hopefully, this list will help you get you on your way in strengthening your child care business. 1. Free Website There are many options out there for creating a free website ones such as WordPress.com. However, they can be somewhat limited to suit your needs. But, just enough to get you by on advertising your child care business for free. You can also check out other website platforms such as Weebly.com. But, if you happen to have a small budget I would recommend checking out the two website packages we have to offer here at HelloDayc...

5 ‘Paid’ Ways to Promote Your Child Care Business

I know it’s not easy, but sometimes essential to promote your child care business online with paid advertisement. Some daycares can get away with free advertisement depending on their location and the demands for child care in their area. Others will need to rely on paid advertisement, which isn’t a bad thing. For one it’s a write-off for the business and two it doesn’t have to be too expensive. You must spend money to make money. -Plautus 1. Get a Website I know I’ve said this time and time again. But, I strongly believe having a website is your lifeline when running a child care business. It is the core of your business and can include all there is to know about your child care business for potential clients seeking child care. Getting a website nowadays is ...

Best Way to Advertise Your Child Care Business, Get a Website

When it comes to advertising your child care business you want to get the best return of investment. That’s why I highly suggest getting a website for your child care business and advertising online. If you’re serious about starting your own business, then you should be serious about getting a website. Having a website has been the best ROI for my business by far. Why? Because people searching for child care online can find me, and I’m everywhere, and you should be too. I ask the families interviewing me how they heard about me. Most of the time it’s they found me online. One even said, “I was looking online and your name came up everywhere, Shadow Oaks Daycare, Shadow Oaks Daycare…I even posted on Nextdoor and sure enough, your neighbor recommended Shad...

How To Choose A Social Media Username

So you want to grab a social media username for your daycare business? If YES, then you’re headed in the right direction. Securing a username across the internet is an important step to take after deciding on your daycare business name. Once you have decided on a company name for your child care business you’ll want to grab its username across the internet on social media to build your brand presence. This can be a nerve-wracking task, especially if your username has already been taken. BUT, don’t fret, just get creative. A well thought out username can make a BIG difference for your business when communicating online with current and prospective clients. It’s not hard, just follow me for some helpful guidelines to get you on your way. And remember, most importantly...

Choosing A Business Name For Your Daycare

One of the first things I did before opening up my daycare was decide on a business name. If your anything like me you’ll dwell on this for hours with all kinds of words, names, and ideas flashing through your head. The worst is when you wake up in the middle of the night with a great idea just to forget by morning. I try to keep a log of all my ideas so that I don’t forget but I know this can be hard to do at times. Keeping a notepad by your bedside can help as some of my best ideas come to me at night. I’d also like to mention, be prepared to drive your family members crazy with “What about this name?” or “How does this sound?” questions. When deciding on a company name I personally like to focus on one, my surroundings, and two, meaning. You als...