When it comes to advertising your child care business you want to get the best return of investment. That’s why I highly suggest getting a website for your child care business and advertising online. If you’re serious about starting your own business, then you should be serious about getting a website. Having a website has been the best ROI for my business by far. Why? Because people searching for child care online can find me, and I’m everywhere, and you should be too.
I ask the families interviewing me how they heard about me. Most of the time it’s they found me online. One even said, “I was looking online and your name came up everywhere, Shadow Oaks Daycare, Shadow Oaks Daycare…I even posted on Nextdoor and sure enough, your neighbor recommended Shadow Oaks Daycare. I thought NOOOOO! Don’t mention her she only has one opening left so I had to delete it.” They ended up becoming a client of mine. See it helps to have your name out there and everywhere. Even if they find you on Yelp, Google My Business, Facebook, or Nextdoor they always come back and end up at the website. It is your major source of advertisement. It’s your lifeline.
With a website, you can advertise anything you want online. Post pictures of children in your child care (with parent’s permission of course). Pictures of them playing, eating, sleeping, and just having fun. Post a FAQ page for those curious about your daycare policies and procedures. Post your daily schedule for infants, toddlers, and/or preschoolers. Create a contact page for those to contact you that are interested in your services. Create an about me page to tell people about your child care experience, services, and credentials. And best of all add testimonials that parents have left you, it can be as simple as a text message they sent you. Keeping up with your website shows your potential clients that you’re serious about your business and all that you have to offer.
Post Your Website Everywhere
Anywhere you can think of adding your business website, add it. Put it in the signatures of your emails when responding to potential clients. Include your website address on your social media accounts like Facebook, Twitter, and Instagram. Add it to Yelp, Google My Business, Yellow Pages, or CraigsList if running an ad on CraigsList. Include it on your business cards, yes you should have business cards. I ran out of business cards a long time ago but just got a client recently because a preschool had one of my business cards and handed it out for infant care.
Get a Website
All you have to do is pick a catchy business name. And then find out if your business name is available for your domain name. I usually use Yahoo! Small Business for my search. But, you can use other registrars such as GoDaddy or Google Domains for example.
Then pick a website theme. This is the hardest part for me is picking a good website theme for my business. I would suggest sticking with WordPress as it’s pretty user-friendly. Then use ThemeForest, they have the best themes by far in my opinion and is pretty much the only place I purchase my website templates from.
If you’re not computer savvy, find someone that can help you with your website. Here at HelloDaycare we have two services to offer. One is website design and the second is website design + search engine optimization (SEO). What is SEO? SEO is how you get your website to show up on the search engines for certain keywords. For instance, my website Shadow Oaks Daycare ranks page number one of Google for the term “Thousand Oaks Daycare“.
Would you like to rank your website for the city your business is located?