One of the first things I did before opening up my daycare was decide on a business name.
If your anything like me you’ll dwell on this for hours with all kinds of words, names, and ideas flashing through your head. The worst is when you wake up in the middle of the night with a great idea just to forget by morning. I try to keep a log of all my ideas so that I don’t forget but I know this can be hard to do at times. Keeping a notepad by your bedside can help as some of my best ideas come to me at night. I’d also like to mention, be prepared to drive your family members crazy with “What about this name?” or “How does this sound?” questions.
When deciding on a company name I personally like to focus on one, my surroundings, and two, meaning. You also want to make sure that the name you decide on is a name that somebody will remember. I knew the name that licensing had on file for me, Steele Family Child Care Home, would not be a name easily remembered. So I thought of an AKA (also known as) name that licensing would have on file too. I am on file as Steele FCC and my AKA name. I did this by telling my licensing program analyst on my pre-inspection day.
For me I narrowed down my daycare business name to the community I serviced.
It was as simple as that. You are providing a service for your community. I started looking at street signs around the area I lived in and then I saw it. As we were turning into my neighborhood I saw the sign “Shadow Oaks”, this is when I knew my business would be named Shadow Oaks Daycare. I live in the community Shadow Oaks of Thousand Oaks, California. Having the word “oaks” in my business name would be easy to remember living in the city of Thousand Oaks. And not only that it would help my rankings in the search engines when a potential client would type in “Thousand Oaks Daycare” in their search because Shadow Oaks Daycare was very close to those keywords. The word “shadow” had additional meaning too, a shadow, to follow and observe someone closely just like kids do.
Of course this method won’t work for everybody and you’ll still want to come up with a creative/fun, maybe even educational name to be known as, like My Child Smiles Daycare or Follow Your Heart Daycare which I just randomly came up with off the top of my head.
Another question you can ask yourself is “How can I incorporate my company name into my business?”
I would suggest finding as many ways to incorporate your business name in to your day to day activities. Make your name fun, rememberable, for the parents and the kids. I ended up calling my daycare kids Shadow One, Shadow Two, and so on. Daycare parents came up with the acronym SODC when speaking of my daycare. When I purchased my 6 Seat Original Bye-Bye® Buggy I called it the Shadow Oaks Express. Another way I used my business name was in songs I sang to the kids and no you are not going to hear me sing. I would definitely warn you before that happens. But here is an example: Now it’s time to go to sleep, go to sleep, go to sleep. Now it’s time to go to sleep AT…..(you guessed it this is where the kids scream out) Shadow Oaks Daycare!
For those of you who already have a daycare business name, I would love to hear your thoughts and ideas as to how you made your decision. Please share in the comment section below!